Strengthening Indiana's Brand

The State of Indiana has authorized the formation of the Indiana Destination Development Corporation (IDDC), a new public-private (quasi-government) entity, to tell Indiana’s authentic story. We are embarking on a new approach to brand and promote Indiana, which ultimately will attract businesses, talent, students, and visitors to our State.

To provide direction to the IDDC, a series of listening sessions have been held around the state. This survey represents the next step in gathering additional insights from a variety of stakeholders. Your impressions and thoughts on priorities are essential.

The survey should take no more than ten minutes to complete. There is an option to save your responses and continue later should you need to do so.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. We ask that you personally complete the survey, and also forward it to as many individuals as possible to enhance the input on this important undertaking.

Thank you in advance for sharing your thoughts and contributing to the research that will direct the new IDDC. 

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